Marketing Metaphoria
What Deep Metaphors Reveal About the Minds of Consumers
By Gerald Zaltman, Lindsay H. Zaltman
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Book Details
- English Books
- Hardcover 256 Pages
- ISBN-10: 1422121151
- ISBN-13: 9781422121153
- Publisher: Harvard Business School Press
- Pub date: Apr 22, 2008
- Dimensions: 1548 mm x 1032 mm x 194 mm Just how big is that?
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9781422121153 | Hardcover | $29.95 | $22.77 | The Book Depository |
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