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Book Description
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to coContinue
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Book Details
- English Books
- Hardcover 800 Pages
- Edition: 6th
- ISBN-10: 0324014805
- ISBN-13: 9780324014808
- Publisher: South-Western Educational Publishing
- Pub date: Sep 16, 1999
- Dimensions: 1548 mm x 1355 mm x 258 mm Just how big is that?
- Also available as: Others
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9780324014808 | Hardcover | -- | -- | -- |
| Other editions → | ||||