Marketing Plans

How to Prepare Them, How to Use Them

by | Editor: Wiley
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Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing pl ...Continua
Jw.
Ha scritto il 29/12/11

had to look up which book introduced me to the work of E Rogers. It is was this one (not Kotler), which I read in 1991.


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