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Mass Media Research : An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)Blog this item

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Book Description

MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.

Book Details
English Books
Paperback 480 Pages
Edition: 8
ISBN-10: 0534647189
ISBN-13: 9780534647186
Publisher: Wadsworth Publishing
Pub date: Mar 22, 2005
Dimensions: 24 cm x 19 cm x 2 cm Just how big is that?
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