 Blog this item |
Similar books
 Questioning the Media |  Theories of Human Communication |  Media Effects Research |  Public Relations Cases |  Public Relations Writing |
Book Description
MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
- Book Details
- English Books
- Paperback 480 Pages
- Edition: 8
- ISBN-10: 0534647189
- ISBN-13: 9780534647186
- Publisher: Wadsworth Publishing
- Pub date: Mar 22, 2005
- Dimensions: 24 cm x 19 cm x 2 cm Just how big is that?
FAQ
How does the voting work?
Find a comment helpful / unhelpful? Cast your vote. Only one vote from each person will be counted. Every hour we gather all the votes, add them up, add some magic source, and there we have the new sorting for the comments on the page of this book!I see mistakes in the book information. How can I fix it?
Under "Book details", there is a link labeled "Improve data of this book". You can use that form to send us the correct information.