Mass Media Research
An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)
By Joseph R. Dominick, Roger D. Wimmer
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Book Description
MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section Continue
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Book Details
- English Books
- Paperback 480 Pages
- Edition: 8
- ISBN-10: 0534647189
- ISBN-13: 9780534647186
- Publisher: Wadsworth Publishing
- Pub date: Mar 22, 2005
- Dimensions: 1548 mm x 1226 mm x 129 mm Just how big is that?
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9780534647186 | Paperback | $120.95 | $102.04 | bn.com |
| $120.95 | -- | The Book Depository |
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