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Meaning, Inc.

The Blueprint for Business Success in the 21st Century

By Gurnek Bains

(2)

| Paperback | 9781861978837

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Book Description

Written by leading corporate psychologists YSC, Meaning Inc. outlines why some organizations are flourishing in the 21st century while others are failing. The book suggests that what employees, society, and customers want from organizations is changing rapidly, and that successful organizatioContinue

Written by leading corporate psychologists YSC, Meaning Inc. outlines why some organizations are flourishing in the 21st century while others are failing. The book suggests that what employees, society, and customers want from organizations is changing rapidly, and that successful organizations recognize and respond to these shifts. Based on interviews with over 10,000 managers globally as well as inspiring case studies from the Tata Group in India, Starbucks, Diageo, Sainsbury's, Goldman Sachs, and many more, the book identifies the creation of meaning as the key task for companies to address in the new world. It describes what this actually means, provides tangible solutions to how this can be achieved, and explains the benefits they might expect to gain from this strategy. The book also reaches beyond business to explore how meaning can drive success for nations and individuals.

Critics

  • Meaning Inc.: The Rise of the 21st Century Company by Gurnek Bains et al

    For a text that aims to give answers to the questions of what shape the future of business will take, this book starts with an awful lot of questions for the reader to ponder, and left me slightly concerned about why I'd not thought about most of the ... (read full critics)

    thebookbag published on Tue, 14 Sep 2010

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Book Details

  • Rating:
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  • English Books
  • Paperback 224 Pages
  • Edition: 1
  • ISBN-10: 1861978839
  • ISBN-13: 9781861978837
  • Publisher: Profile Books
  • Pub date: Jan 30, 2007
  • Dimensions: 1355 mm x 903 mm x 129 mm Just how big is that?
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9781861978837 Paperback $24.95 $22.45 bn.com
$24.95 $16.65 The Book Depository
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