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Book Description
Marketing has long been considered an art and not a science. However, that perception is beginning to change, as increasingly sophisticated methods of quantifying marketing success are developed. In this landmark book, two of the world’s leading experts present the key marketing ratios and metContinue
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- English Books
- Paperback 440 Pages
- Edition: 1
- ISBN-10: 0470821329
- ISBN-13: 9780470821329
- Publisher: Wiley
- Pub date: Nov 24, 2006
- Dimensions: 1613 mm x 1161 mm x 258 mm Just how big is that?
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9780470821329 | Paperback | $45.00 | $39.69 | bn.com |
| $45.00 | $32.60 | The Book Depository |
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