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Book Description
Marketing has long been considered an art and not a science. However, that perception is beginning to change, as increasingly sophisticated methods of quantifying marketing success are developed. In this landmark book, two of the world’s leading experts present the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and make them accountable for their decisions.
- Book Details
- English Books
- Rating:
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4 stars 
3 stars 2 stars 1 star - Paperback 440 Pages
- Edition: 1
- ISBN-10: 0470821329
- ISBN-13: 9780470821329
- Publisher: Wiley
- Pub date: Nov 24, 2006
- Dimensions: 25 cm x 18 cm x 4 cm Just how big is that?
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