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Book Description
Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I dont care, as long as its shiny and new.
Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start Continue
2 Reviews
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Jw van Eck said on Aug 21, 2011 | Add your feedback
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Jonaschau said on Jul 18, 2009 | Add your feedback
Book Details
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- English Books
- Hardcover 256 Pages
- ISBN-10: 1591841747
- ISBN-13: 9781591841746
- Publisher: Portfolio Hardcover
- Pub date: Dec 27, 2007
- Dimensions: 1226 mm x 903 mm x 194 mm Just how big is that?
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Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9781591841746 | Hardcover | $23.95 | $20.47 | bn.com |
| -- | $18.99 | ebooks.com | ||
| $23.95 | $15.49 | The Book Depository |
Pasquale Popolizio 
Seth’s books are hard to walk past, the packaging is just too inviting. And this one even came with a bookmark. I read this book in a day, this is where a long train commute comes in handy.
New Marketing seeks to interact to the max, by telling stories and sending messages only with permission of t ... (continue)
Seth’s books are hard to walk past, the packaging is just too inviting. And this one even came with a bookmark. I read this book in a day, this is where a long train commute comes in handy.
New Marketing seeks to interact to the max, by telling stories and sending messages only with permission of the receiver. Meatball sundae challenges you to compare old and new marketing in relations to 14 trends. Some of these trends: the extreme short attention span, the Long Tail (and the Short Head), the triumph of great ideas. The book then challenges you (your organization) to get going and change (and become that organization which can profit most from New Marketing).
Read this if you want to know more about Josiah Wedgwood (Darwin’s grandfather btw), a great marketeer, advertising on toilets and the 1% rule. And why blogs matter (great to get a confirmation from the master himself).
A Godin truism: some organizations seems to watch the world change, in disbelieve. And others, adapt and act! Oddity for me: “Book readers and newspaper readers”. I hardly ever read newspapers, I read books. Pls read the book as well if you want to figure out the title. Don’t worry, meatballs are still fine, they just won’t get you any growth.
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