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Medici Effect

What Elephants and Epidemics Can Teach Us About Innovation

By Frans Johansson

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| Paperback | 9781422102824

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Book Description

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson’s The Medici Effect shows hContinue

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.

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Book Details

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  • English Books
  • Paperback 207 Pages
  • Edition: 1
  • ISBN-10: 1422102823
  • ISBN-13: 9781422102824
  • Publisher: Harvard Business School Press
  • Pub date: Aug 30, 2006
  • Dimensions: 1355 mm x 903 mm x 129 mm Just how big is that?
  • Also available as: Hardcover
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9781422102824 Paperback $16.00 $11.52 bn.com
$17.95 $10.99 The Book Depository
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