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Mental Models

Aligning design strategy with human behavior

By Indi Young

(45)

| Paperback | 9781933820064

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Book Description

There is no single methodology for creating the perfect product--buy you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reaso Continue

There is no single methodology for creating the perfect product--buy you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

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Book Details

  • Rating:
    (45)
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  • English Books
  • Paperback 299 Pages
  • ISBN-10: 1933820063
  • ISBN-13: 9781933820064
  • Publisher: Rosenfeld Media
  • Publish date: 2008-01-01
  • Dimensions: 230 mm x 150 mm x 30 mm Just how big is that?
  • Also available as: eBook
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