Microeconomics in Context challenges conventional approaches to the field by covering the physical and social/psychological factors influencing economic activities before introducing underlying principles. Unlike other titles, the authors present a broad look at economics in context, allowing students to connect their view of the real world with key economic concepts.

• The authors highlight how goals and values shape people's decisions in all aspects of their lives, including on economic-related issues.
• The text features coverage of all three types of economies: the business economy involving commercial firms; the public purpose economy focusing on government, non-profit, and non-governmental organizations (including international agencies); and the core economy of households and communities.