Microtrends

Book Description

Critics

• Microtrends: The Small Forces Behind Tomorrow's Big Changes By Mark J. Penn

  Mark J. Penn's Microtrends: The Small Forces Behind Tomorrow's Big Changes looks at the economy from the perspective of a cultural and political analyst. Besides being CEO of Burson-Marsteller, Penn served as a pollster to Bill Clinton; he is current ... (read full critics)

  bookpage published on Tue, 14 Sep 2010

3 Reviews

• 

  Many new ideas were found in this book. These little trends happened in US a few years before. When will it happen in China.

  One can make a great fortune by getting a trend right and early.

  Highly recommended.

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  Brian Leung said on Aug 31, 2009 about the Paperback edition | Add your feedback

• 

  Written by a professional pollster. The author finds social trends by reviewing polls, and explaining them. e.g. marriage through internet, growth of non English speakers, etc. I found the explanations rather simplified and often the significant 'growth' observed is always from a low base, so wheth ... (continue)

  Written by a professional pollster. The author finds social trends by reviewing polls, and explaining them. e.g. marriage through internet, growth of non English speakers, etc. I found the explanations rather simplified and often the significant 'growth' observed is always from a low base, so whether we can project to future is questionable. An interesting read anyhow.

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  tonyhk said on Mar 28, 2009 about the Paperback edition | Add your feedback

• 

  Very much disappointed

  Disappointed:

  1. Sometimes the graphs only show the magnitudes of the years mentioned/sampled. I personally doubt if the trends are all so linear - if not, then the figures could be misleading.

  2. Only the trend itself is not enough - I believe the readers would wish to see more co-relat ... (continue)

  Disappointed:

  1. Sometimes the graphs only show the magnitudes of the years mentioned/sampled. I personally doubt if the trends are all so linear - if not, then the figures could be misleading.

  2. Only the trend itself is not enough - I believe the readers would wish to see more co-relations/co-variance (in a more quantitative approach) with other issues. The books failed to achieve this.

  After all, the trends mentioned in the book are not really interesting.

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  Richard Yeung said on Oct 10, 2008 about the Paperback edition | Add your feedback

Book Details

• Rating:
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• English Books
• eBook 448 Pages
• ISBN-10: 0141921056
• ISBN-13: 9780141921051
• Publisher: Penguin Books Ltd
• Pub date: Jun 05, 2008
• Also available as: Paperback

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