Microtrends

Critics

• Microtrends: The Small Forces Behind Tomorrow's Big Changes By Mark J. Penn

  Mark J. Penn's Microtrends: The Small Forces Behind Tomorrow's Big Changes looks at the economy from the perspective of a cultural and political analyst. Besides being CEO of Burson-Marsteller, Penn served as a pollster to Bill Clinton; he is current ... (read full critics)

  bookpage published on Tue, 14 Sep 2010

2 Reviews

• 1 person find this helpful

  

  The future is more complicated than followers of Megatrends portend. I like this book for the many counter-intuitive insights into the complex and contradictory things happening in the US and around the world.

  Is this helpful?

  Tessellar said on Sep 20, 2008 about the Mass Market Paperback edition | Add your feedback

• 

  US but not us!

  It's too America focused and I hope we can have a wider vision on the whole world.

  After all, trend doesn't always start or come from US. They may just start from any of us!

  Is this helpful?

  Jet2 said on Mar 18, 2009 about the Mass Market Paperback edition | Add your feedback

Book Details

• Rating:
  (32)
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 star
• English Books
• Paperback 352 Pages
• ISBN-10: 1846140625
• ISBN-13: 9781846140624
• Publisher: Allen Lane
• Pub date: Sep 19, 2007
• Also available as: Mass Market Paperback, Hardcover and Others

Prices Change currency & sellers