Some people nowsdays still have the concept which goes, "1.3bn ppl in China, if every one of them spend RMB1 on our product, we are never going to be poor!" This is the kind of concept that put good western business into freefall. If you are thinking of going into China, this is an amusing read and would serve as a bit of a idiots' guide to the culture and business practice in China.
Trust me, this was written nearly 10 years ago, and I still see problems that occured in the book happen in my daily work!!...Continua