NO LOGO

颠覆品牌全球统治

By

Publisher: 广西师范大学出版社

3.9
(2513)

Language: 简体中文 | Number of Pages: 490 | Format: Mass Market Paperback | In other languages: (other languages) English , Spanish , Chi traditional , French , German , Italian , Dutch , Swedish , Catalan , Finnish , Polish

Isbn-10: 7563383883 | Isbn-13: 9787563383887 | Publish date:  | Edition 1

Translator: 徐诗思

Category: Non-fiction

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Book Description
本书荣获《卫报》图书新人奖提名,加拿大国家商业图书奖。  No Space:今日,品牌充溢我们的生存空间。它不再满足于充当具体产品可辨识的面孔,而是要鼓吹贩卖所谓的生活方式。尤为显明者,是它对青年文化的借鉴利用,由此深度介入大众文化与公共空间。  No Choice:品牌导向的企业运作,实际上限制了公众的选择空间。因其非物质性和流动性,品牌相较于原来的实体企业,更利于兼并扩张,由此造成垄断,不但对其他企业构成威胁压迫,亦以其巨大的宣传与影响,引导操纵乃至欺蒙公众,侵害选择自由。  No Jobs:大型跨国企业将品牌经营视为要务,实体产品的生产制造遂向成本更为低廉的第三世界国家转移。传统制造业地区企业倒闭、工人失业,流动性与不安感日益加强;取而代之的第三世界劳工,在恶劣环境、微薄工资之下,以血汗浇筑品牌的世界,并日益深陷此全球化网络,积重难返。  No Logo:品牌运作机制可谓全球化浪潮的缩影,此一浪潮看似不可避免,但1990年代中期以来,各地民众自发创生各种组织与运动,以期抵抗此一进程中的不义与虚伪,或是以火攻火,从跨国企业手中夺取权力,实现利益共享。取代品牌跨国统治的,将是将是以公民权利为核心的其他选择。

作者简介娜奥米·克莱恩,全球最有影响力的公共知识分子与文化观察者之一,深入剖析品牌世界及其背后的经济文化动作机制与操控流程,揭示全球经济一体化下的真实世界、真实选择,以及真实的希望。

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  • 3

    I said sorry to him, and to all the other friends of mine, who are three, and I feel very lucky because of this. Not because I am lazy and I couldn't manage to say sorry to more than three people, but ...continue

    I said sorry to him, and to all the other friends of mine, who are three, and I feel very lucky because of this. Not because I am lazy and I couldn't manage to say sorry to more than three people, but because since they are three, I can share with them more than a pint every now and often, and also because it means I don't have to hear too much speaking, which is always a relief. Sorry about what? asked one of them today. I was taking everything seriously, I said. Right, said this friend of mine, better now? he asked. Yeah, I said, and you, how are you feeling? Not bad, he said, but today while I was waiting for my bus to come, another bus came, and it stopped where I was, so I couldn't help looking at the advertisement it had on the side. It was an advertisement for a movie, and the movie would be in the cinemas the 8 of January, said the ad, more than two months ago, can you believe it? this fucked me up, he said. Yeah, that is fucked up, I said. How can they leave an advertisement that old going around across the city? It is an unforgivable error, he said, and I agreed. Beyond this, today I met a girl who works in an estate agency, he said. How come? I said. She was crossing the road and I noticed her, he said, she went in a bakery and when she came out and crossed back the street she had her jacket open and the shirt loose, so that I could see her breast quite well. When she walked close enough to where I was, she fixed everything, tightened up the shirt, and closed the jacket, everything while looking at me, the bitch, and then she disappeared in her agency. Did you go in? I asked. Of course, he said. And did you ask her out? I said. Much better, he said, we fucked in the staff toilette. Groovy, I said, and only because I heard this word recently and made me laugh the shit out of me for at least five minutes, which is a lot of time laughing and it makes new words pop up very easily.

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  • 5

    Una obra maestra. Lo mejor que he leido en años sobre el capitalismo, las multinacionales y la lucha anti-corporativa. Considero que el anticonsumismo total, la organización y la militancia son las ún ...continue

    Una obra maestra. Lo mejor que he leido en años sobre el capitalismo, las multinacionales y la lucha anti-corporativa. Considero que el anticonsumismo total, la organización y la militancia son las únicas maneras (de manera conjunta) de revertir la situación y recuperar el poder de manos de las multinacionales.

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  • 4

    in ritardo di quasi 15 anni rispetto al resto del mondo, finalmente ho affrontato "no logo".
    che dire?
    rispetto ad allora il mondo è cambiato parecchio, sia sul fronte delle multinazionali che su quel ...continue

    in ritardo di quasi 15 anni rispetto al resto del mondo, finalmente ho affrontato "no logo".
    che dire?
    rispetto ad allora il mondo è cambiato parecchio, sia sul fronte delle multinazionali che su quello della lotta al consumismo e alle sue logiche: eppure il libro non risulta affatto invecchiato, c'è dell'ottimo lavoro di giornalismo dietro, affiancato ad analisi socio-politiche decisamente efficaci.
    resto in parte perplesso rispetto alle conclusioni, ma in generale va bene così.

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  • 4

    Un libro lungo, a tratti difficile, sicuramente non un libro-passatempo. Un'inchiesta di 15 anni fa e che è tuttora attualissima, a dimostrazione di come tutto cambi e nulla cambi.
    Da leggere se si vo ...continue

    Un libro lungo, a tratti difficile, sicuramente non un libro-passatempo. Un'inchiesta di 15 anni fa e che è tuttora attualissima, a dimostrazione di come tutto cambi e nulla cambi.
    Da leggere se si vogliono togliere un po' di fette di salame dagli occhi.

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  • 3

    I had almost finished that before my business trip to China. I managed to read the last 50 pages only today.
    The books is good but it's a kind of report. It is so full of data - almost 90% - tha ...continue

    I had almost finished that before my business trip to China. I managed to read the last 50 pages only today.<br />The books is good but it's a kind of report. It is so full of data - almost 90% - that it's tiring to read.<br />So if you're not a "strong reader" give it up the idea of starting to read it. That's why I think it's not so good. <br />The writer should have used the data to take a stronger position. The average reader won't go on reading all those figures. </p><p>In my opinion there isn't enough developing of concepts like branding and the social issues connected with it. For instance that the public opinion doesn't care about children labour unless it is connected with a famous brand it's true.<br />As long as the consumer feels his conscience clean he doesn't really care.<br />As a matter of fact even being No Log is a marketing matter.</p><p>I think the book is a bit out of date right now. Multinationals can even help democratic processes as I've seen in China. Point is we always think as Westerns who know the only "truth".

    said on 

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