Hooray! You have added the first book to your bookshelf. Check it out now!
Create your own shelf sign up
[−]
  • Search Digit-count Valid ISBN Invalid ISBN Valid Barcode Invalid Barcode

NO LOGO

颠覆品牌全球统治

By 克莱恩

(20)

| Mass Market Paperback | 9787563383887

Like NO LOGO ?
Join aNobii to see if your friends read it, and discover similar books!

Sign up for free

Book Description

本书荣获《卫报》图书新人奖提名,加拿大国家商业图书奖。
  No Space:今日,品牌充溢我们的生存空间。它不再满足于充当具体产品可辨识的面孔,而是要鼓吹贩卖所谓的生活方式。尤为显明者,是它对青年文化的借鉴利用,由此深度介入大众文化与公共空间。
  No Choice:品牌导向的企业运作,实际上限制了公众的选择空间。因其非物质性和流动性,品牌相较于原来的实体企业,更利于兼并扩张,由此造成垄断,不但对其他企业构成威胁压迫,亦以其巨大的宣传与影响,引导操纵乃至欺蒙公众,侵害选择 Continue

本书荣获《卫报》图书新人奖提名,加拿大国家商业图书奖。
  No Space:今日,品牌充溢我们的生存空间。它不再满足于充当具体产品可辨识的面孔,而是要鼓吹贩卖所谓的生活方式。尤为显明者,是它对青年文化的借鉴利用,由此深度介入大众文化与公共空间。
  No Choice:品牌导向的企业运作,实际上限制了公众的选择空间。因其非物质性和流动性,品牌相较于原来的实体企业,更利于兼并扩张,由此造成垄断,不但对其他企业构成威胁压迫,亦以其巨大的宣传与影响,引导操纵乃至欺蒙公众,侵害选择自由。
  No Jobs:大型跨国企业将品牌经营视为要务,实体产品的生产制造遂向成本更为低廉的第三世界国家转移。传统制造业地区企业倒闭、工人失业,流动性与不安感日益加强;取而代之的第三世界劳工,在恶劣环境、微薄工资之下,以血汗浇筑品牌的世界,并日益深陷此全球化网络,积重难返。
  No Logo:品牌运作机制可谓全球化浪潮的缩影,此一浪潮看似不可避免,但1990年代中期以来,各地民众自发创生各种组织与运动,以期抵抗此一进程中的不义与虚伪,或是以火攻火,从跨国企业手中夺取权力,实现利益共享。取代品牌跨国统治的,将是将是以公民权利为核心的其他选择。

作者简介
娜奥米·克莱恩,全球最有影响力的公共知识分子与文化观察者之一,深入剖析品牌世界及其背后的经济文化动作机制与操控流程,揭示全球经济一体化下的真实世界、真实选择,以及真实的希望。

214 Reviews

Login or Sign Up to write a review
  • 1 person finds this helpful

    *** This comment contains spoilers! ***

    No Logo è la bibbia di chi crede che possa esistere un'alternativa al mondo delle multinazionali.

    Is this helpful?

    Orazio Cangelosi said on Oct 7, 2014 | Add your feedback

  • 1 person finds this helpful

    本書分為NO SPACE, NO CHOICE, NO JOB, NO LOGO四大段落,來看新自由主義對社會, 教育, 職業, 民生的影響.

    Is this helpful?

    JUNNIE said on Apr 8, 2014 | Add your feedback

  • 1 person finds this helpful

    Pesante ma indispensabile. Perfettamente attuali le riflessioni sul senso della "flessibilizzazione" del lavoro.

    Is this helpful?

    orodeglistupidi said on Feb 2, 2014 | Add your feedback

  • 1 person finds this helpful

    Un libro lungo, a tratti difficile, sicuramente non un libro-passatempo. Un'inchiesta di 15 anni fa e che è tuttora attualissima, a dimostrazione di come tutto cambi e nulla cambi.
    Da leggere se si vogliono togliere un po' di fette di salame dagli oc ...(continue)

    Un libro lungo, a tratti difficile, sicuramente non un libro-passatempo. Un'inchiesta di 15 anni fa e che è tuttora attualissima, a dimostrazione di come tutto cambi e nulla cambi.
    Da leggere se si vogliono togliere un po' di fette di salame dagli occhi.

    Is this helpful?

    Andrea Fly Meli said on Jan 12, 2014 | Add your feedback

  • 1 person finds this helpful

    I had almost finished that before my business trip to China. I managed to read the last 50 pages only today.<br />The books is good but it's a kind of report. It is so full of data - almost 90% - that it's tiring to read.<br />So if you ...(continue)

    I had almost finished that before my business trip to China. I managed to read the last 50 pages only today.<br />The books is good but it's a kind of report. It is so full of data - almost 90% - that it's tiring to read.<br />So if you're not a "strong reader" give it up the idea of starting to read it. That's why I think it's not so good. <br />The writer should have used the data to take a stronger position. The average reader won't go on reading all those figures. </p><p>In my opinion there isn't enough developing of concepts like branding and the social issues connected with it. For instance that the public opinion doesn't care about children labour unless it is connected with a famous brand it's true.<br />As long as the consumer feels his conscience clean he doesn't really care.<br />As a matter of fact even being No Log is a marketing matter.</p><p>I think the book is a bit out of date right now. Multinationals can even help democratic processes as I've seen in China. Point is we always think as Westerns who know the only "truth".

    Is this helpful?

    Barbara ABP said on Nov 11, 2013 | Add your feedback

Book Details

Improve_data of this book