Master negotiator and New York Times bestselling author of YouCan Negotiate Anything returns with this long- awaited and essential guide to the art and practice of negotiation in the 21st century. As a result of his extensive negotiating experience and his unique presentation style, Herb Cohen is internationally renowned as someone who can quickly grasp both sides of an issue and get the most for his client out of a difficult negotiation. His advice? 'Simple,' says Herb, 'I care...but not that much!' In this new book-and in his signature humorous and self-deprecating style-Herb Cohen explains how the reader can learn powerful yet subtle negotiating ploys to help them in their business, career, and even family relationships. As Herb says, 'Negotiation is the game of life.'