Net, Blogs and Rock 'n' Roll

When it comes to discovering new music, films or games, today's fans are not sheep who can be herded towards some Next Big Thing. They look to collaborative websites, blogs and social networking sites for information and can switch their attention with just a few clicks. The technologies of Chris Anderson's long tail are profoundly changing consumer behavior. Author David Jennings profiles this new era of discovery that even iTunes and Google have to accommodate.