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Net, Blogs and Rock 'n' Roll

How Digital Discovery Works and What it Means for Consumers

By David Jennings

(1)

| Paperback | 9781857883985

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Book Description

When it comes to discovering new music, films or games, today's fans are not sheep who can be herded towards some Next Big Thing. They look to collaborative websites, blogs and social networking sites for information and can switch their attention with just a few clicks. The technologies of Chris AnContinue

When it comes to discovering new music, films or games, today's fans are not sheep who can be herded towards some Next Big Thing. They look to collaborative websites, blogs and social networking sites for information and can switch their attention with just a few clicks. The technologies of Chris Anderson's long tail are profoundly changing consumer behavior. Author David Jennings profiles this new era of discovery that even iTunes and Google have to accommodate.

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Book Details

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  • English Books
  • Paperback 258 Pages
  • ISBN-10: 1857883985
  • ISBN-13: 9781857883985
  • Publisher: Nicholas Brealey Publishing
  • Pub date: Oct 01, 2007
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