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New Ideas About New Ideas

Insights on Creativity from the World's Leading Innovators

By Shira P. White, G. Patton Wright

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| Paperback | 9780738207803

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Book Description

n New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mindset aContinue

n New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.

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Book Details

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  • English Books
  • Paperback 352 Pages
  • Edition: Reprint
  • ISBN-10: 0738207802
  • ISBN-13: 9780738207803
  • Publisher: Basic Books
  • Pub date: Jan 07, 2003
  • Dimensions: 1419 mm x 903 mm x 194 mm Just how big is that?
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9780738207803 Paperback $18.50 $16.65 bn.com
$18.50 $18.00 The Book Depository
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