Paths to greatness: Actionable lessons from today's most remarkable business leaders Incisive profiles from Knowledge@Wharton and Nightly Business Report Andy Grove, Mary Kay Ash, Lou Gerstner, Richard Branson, Herb Kelleher, Charles Schwab... and ...
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In this book, two of the world's most respected sources of business insight come together to select and profile the 25 most influential businesspeople of the past quarter century. These incisive profiles teach specific lessons you can use to discover, refine, and nurture your own leadership style... achieve breakthrough results... and accelerate your career progress.
The team: Nightly Business Report, the United States' #1 daily TV business news program, and Knowledge@Wharton, The Wharton School's online journal of research and business analysis. Together, they offer powerful new insights into familiar faces--and reveal the passion and brilliance that allowed less-well-known leaders to achieve the extraordinary.
From corporate culture to brand management, risk-taking to pricing, this book's insights won't just help you: they'll inspire you.
What outstanding leaders do, and how they do it
Actionable insights for achieving your own form of greatness
Building corporate culture that can withstand anything
What you can learn from Southwest's Herb Kelleher and J&J's James Burke
Key attributes of lasting leadership
Giving voice to customers, giving voice to truth
Getting smarter, faster
Case studies in building organizations that learn--and act
Reinventing your business: when it's time, how to do it
Lessons from the master: Steve Jobs
Discovering underserved markets--and serving them profitably
Mohammed Yunus: Profiting from entrepreneurship in the world's poorest communities
The greatest business leaders of our generation
How they achieved the impossible
What you can learn from them
How to use those lessons to supercharge your career
25 compelling profiles from two of the world's leading sources of business insight:
Nightly Business Report and The Wharton School's Knowledge@Wharton