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No Logo

By Naomi Klein

(279)

| Paperback | 9780006530404

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Book Description

With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st centuContinue

With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”).

No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.

“This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction

Critics

  • No Logo

    "No Logo" non è un manifesto è una combinazione tra giornalismo, sociologia e cenni autobiografici. In questo libro l'autrice documenta la slealtà delle multinazionali verso i propri clienti, senza moralismo lascia parlare i fatti. "La dittatura del ... (read full critics)

    librerie published on Wed, 1 Dec 2010

  • No Logo: Taking Aim at the Brand Bullies

    by Naomi Klein Toronto journalist Naomi Klein’s No Logo is certain to become a well-thumbed handbook for consumer activists, but it will hardly thrill fashion doyennes, advertising moguls, or mega-corporation CEOs. Klein writes with passion and panac ... (read full critics)

    quillandquire published on Tue, 14 Sep 2010

2 Reviews

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  • 1 person find this helpful

    Much better than I expected, this book is a lucid and sharp analysis of the oddities and dark side of corporate power. I loved it and would recommend it to anyone. The only part which I found a little obsolete and maybe outdated was the last chapter, No Logo, which accounts on resistance to corporat ... (continue)

    Much better than I expected, this book is a lucid and sharp analysis of the oddities and dark side of corporate power. I loved it and would recommend it to anyone. The only part which I found a little obsolete and maybe outdated was the last chapter, No Logo, which accounts on resistance to corporate power but giving examples which I wouldn't think as significant.
    Even so, I greatly enjoyed this book and am now looking forward to reading the Shock Economy.

    Is this helpful?

    Zugi ☯ said on Aug 2, 2011 about the Others edition | Add your feedback

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