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Book Description
時尚╱LV；運動╱Nike；電腦╱IBM……，眼下我們生存的時代，品牌形象代表一切，連小學生也懂得要用名牌。要表現自己的專業、品味、社經地位，就要消費特定的產品，不管你是否真喜歡其品質。獲得消費者的品牌認同，就等於獲利的保證，於是新創的品牌虎視眈眈，欲取市場第一品牌之位而代之。至於沒有顯赫招牌的產品，往往價美物廉還是乏人問津。
知名品牌挾著雄厚的資本、強勢的行銷能力、全球運籌（global logistics）的經營觀念，令其產品席捲全世界。一種產品行銷全球，創造了後現代的國際風格，統一了世人的消費觀，卻斲傷了異文化的豐富性。全球性的公司聲稱要支持文化的多樣性，其實他們所謂的「Continue
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- 繁體書
- Paperback 512 Pages
- ISBN-10: 9571338974
- ISBN-13: 9789571338972
- Publisher: 時報文化出版企業股份有限公司
- Pub date: Apr 01, 2003
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No Logo
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Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9789571338972 | Paperback | NTD480 | NTD398 | 金石堂 |
| NTD480.00 | NTD432.00 | 誠品 | ||
| NTD480.00 | NTD379.00 | 博客來 | ||
| Other editions → | ||||
| + 11 copies tradable: → | ||||
Ricci 
I am reading the English version. Tomorrow is the Olympiad torch relay in Hong Kong (May 2) -- I was reading the newspaper on May Day and found out Samsung recruited schools and sponsoring and shuttling the kids to the event, in exchange of chanting "Samsung xxx"; in the official photo of the candi ... (continue)
I am reading the English version. Tomorrow is the Olympiad torch relay in Hong Kong (May 2) -- I was reading the newspaper on May Day and found out Samsung recruited schools and sponsoring and shuttling the kids to the event, in exchange of chanting "Samsung xxx"; in the official photo of the candidates to relay the torch around the city, I can clearly see a five or six young people wearing a scarlet shirt -- says "Coca Cola" but not "Good Luck China"... The taking over of the public space cannot be more conspicuous in 2008 Olympic.
Similar to the experience of after reading N. Chomsky and other related work on media bias in English 100a (?) at UCLA, finding out the hidden "vector" of FedEx (as in the arrow "Ex"), I can see it everywhere and in awe of how much efforts and $ media and ad agents and corp. embed symbols surrounding our daily life.
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