Elegant and playful this great new title takes an aesthetic approach to web graphics, focusing on the impulse of the web designer to create something that transcends the purely commercial dimension of site design.

Now Loading looks at the influence the web has had on design and how web designers achieve a balance of information, composition, symbols, color and audience satisfaction despite the restrictions of cyberspace. The book is split into sections that cover animation, information, iconography, products, services, designers' home pages and more. In a section called 'private sector' the general population expresses itsef . Now Loading assesses Flash and other multimedia tools and shows how creative execution of color, graphics and visual organization has given life to some of the world's leading corporate websites.