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One Billion Customers

Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book)

By

Publisher: Free Press

4.1
(55)

Language:English | Number of Pages: 336 | Format: Hardcover | In other languages: (other languages) Chi traditional

Isbn-10: 0743258398 | Isbn-13: 9780743258395 | Publish date:  | Edition 1

Also available as: Paperback , eBook

Category: Business & Economics , Social Science

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Book Description

It is well known that with a population of 1.3 billion people, China's market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufacture, and create new products. But as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with a lot of subterfuge -- nothing is as it seems and nothing about doing business in China is easy.

Destined to become the bible for business people in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal-making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world's fastest growing consumer market.

Foreign companies rightly fear that Chinese partners, customers, or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China's Communist leaders and the United States and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights into how China really works.

One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned -- from Morgan Stanley's creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly 100 strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China's remarkable rise to power.

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  • 5

    原本我以為這是說現在跟中國人如何行銷的書,後來才知道這是一本如何跟中國打交道的書。他把過去的歷史跟現在的演化作結合,讓一般人知道,中國為什麼如此,禁忌從何而來,又如何避免碰觸禁忌。很多歷史其實是我已知的,但是卻從未發酵過。經過這本書的提醒,我才明瞭。

    said on 

  • 3

    作者總結他在華採訪、營商的經驗, 分析出西方營商的人在中國的成功失敗經驗。但就有點水過鴨背, 不夠詳盡就事, 但作者的觀點絕對可取。

    said on 

  • 5

    與龍共舞One Billion Customers

    http://readforjoy.blogspot.com/2007/02/one-billion-customers.html


    作者麥健陸James McGregor是記者出身,1987年舉家遷住台灣學中文,擔任了三年《亞洲華爾街日報》台灣分社社長,1990年搬到北京,歷任《華爾街日報》中國分社社長、道瓊社駐中國首席代表,直到2000年轉換跑道成為創投公司的中國地區總經理,也因此在討論中國熱的書堆中,更加受人注目,並引起許多迴響。


      而恰恰因為作者是美國人,書裡面映照出了兩岸政府各自加諸在資訊上的偏光濾鏡(90年代大陸有三次商業火箭像放煙火一樣爆炸,其中 ...continue

    http://readforjoy.blogspot.com/2007/02/one-billion-customers.html

    作者麥健陸James McGregor是記者出身,1987年舉家遷住台灣學中文,擔任了三年《亞洲華爾街日報》台灣分社社長,1990年搬到北京,歷任《華爾街日報》中國分社社長、道瓊社駐中國首席代表,直到2000年轉換跑道成為創投公司的中國地區總經理,也因此在討論中國熱的書堆中,更加受人注目,並引起許多迴響。

      而恰恰因為作者是美國人,書裡面映照出了兩岸政府各自加諸在資訊上的偏光濾鏡(90年代大陸有三次商業火箭像放煙火一樣爆炸,其中一次還射到村莊造成嚴重死傷。但別忘了,現在則已經成功的發射載人火箭,並能準確地發射飛彈將衛星擊毀。),以及華人身處在文化環境中而不自知的觀察。

    said on