A highly likable book to read from a geniune veteran. Reading stories behind the TVC scene are as enjoyable as reviewing the motion on screen.
A must-read book for marketing practitioner.
Previously printed as "Then we set his hair on fire", referring to Michael Jackson's hair-burning accident during a Pepsi ads shoot. Full of interesting anecdotes and quotable ideas. Again and again Phil shows convincingly how great ads campaigns all originate from a single insight. Examples include Visa, Pizza Hut, FedEx, GE and of course, Pepsi....Continua