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One Great Insight Is Worth a Thousand Good Ideas

An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business

By Phil Dusenberry

(2)

| Paperback | 9781591841425

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Book Description

“We Bring Good Things to Life”
“It's Not TV, It's HBO”
“Visa: It's Everywhere You Want to Be”

These aren't just advertising slogans; they're game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO crContinue

2 Reviews

2 people find this helpful

Fun read

Previously printed as "Then we set his hair on fire", referring to Michael Jackson's hair-burning accident during a Pepsi ads shoot. Full of interesting anecdotes and quotable ideas. Again and again Phil shows convincingly how great ads campaigns all originate from a single insight. Examples include ... (continue)

Previously printed as "Then we set his hair on fire", referring to Michael Jackson's hair-burning accident during a Pepsi ads shoot. Full of interesting anecdotes and quotable ideas. Again and again Phil shows convincingly how great ads campaigns all originate from a single insight. Examples include Visa, Pizza Hut, FedEx, GE and of course, Pepsi.

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Greg Sung said on Jan 21, 2007 | 1 feedback

Splendid

A highly likable book to read from a geniune veteran. Reading stories behind the TVC scene are as enjoyable as reviewing the motion on screen.
A must-read book for marketing practitioner.

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Daisy said on Jul 17, 2011 | Add your feedback