Publisher: Harvard Business School Press
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In Open Business Models, Chesbrough takes readers to the next step—explaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your company’s current business model, and explains how to overcome common barriers to creating a more open model. He also offers compelling examples of companies that have developed such models—including Procter & Gamble, IBM, and Air Products.
In addition, Chesbrough introduces a new set of players—“innovation intermediaries”—who facilitate companies’ access to external technologies. He explores the impact of stronger IP protection on intermediate markets for innovation, and profiles firms (such as Intellectual Ventures and Qualcomm) that center their business model on innovation and IP.
This vital resource provides a much-needed road map to connect innovation with IP management, so companies can create and capture value from ideas and technologies—wherever in the world they are found.
spesso si parla di innovazione pensando solo al grande ricercatore e scienziato nel laboratorio...Molte scoperte e invenzioni sarebbero rimaste nei laboratori senza persone capaci di applicarle. Un mercato di brevetti innovativi è vitale per la loro valorizzazione.
peppetrick said on Jan 25, 2012, 12:35
Jonaschau said on Jul 18, 2009, 08:32