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Open Leadership

How Social Technology Can Transform the Way You Lead (J-B Warren Bennis Series)

By Charlene Li

(27)

| Hardcover | 9780470597262

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Book Description

An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of contr Continue

An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean. Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and technologies In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.

4 Reviews

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  • 1 person finds this helpful

    在開放的年代,公司如何回應?

    拜科技之賜,資訊的流通方式更為方便,什麼資訊都是公開透明的情況下。
    不只是公司,還有個人怎麼樣保有不變的原則,是非常重要的。

    第八章:"如何成功地失敗",把實際案例放在台面上,讓大家學習,
    很試合出包的公司好好研究!

    Is this helpful?

    Itsybitsykimo said on Nov 21, 2012 | Add your feedback

  • 1 person finds this helpful

    這本書,談的是這個社群時代,站在企業組織的立場,如何更開放?
    市面上關於社群行銷技巧的書很多,但是,老闆買不買帳可能是最關鍵的事。
    如同何飛鵬先生在推薦序中所提到的「花果山社群事件」,當你的同事或屬下、或外部顧客、競爭對手,都在大鳴大放;在網路塗鴉的同時,如何界定開放的程度,如何掌控好自家的社群網站,如何制訂出政策,判斷什麼該做什麼不該做,是與外部社群文化發展平行的、非做不可的事。

    不光是open leadership字面上這麼簡單,對絕大多數組織來說,這相當於一種變革,也就是文化上的 ...(continue)

    這本書,談的是這個社群時代,站在企業組織的立場,如何更開放?
    市面上關於社群行銷技巧的書很多,但是,老闆買不買帳可能是最關鍵的事。
    如同何飛鵬先生在推薦序中所提到的「花果山社群事件」,當你的同事或屬下、或外部顧客、競爭對手,都在大鳴大放;在網路塗鴉的同時,如何界定開放的程度,如何掌控好自家的社群網站,如何制訂出政策,判斷什麼該做什麼不該做,是與外部社群文化發展平行的、非做不可的事。

    不光是open leadership字面上這麼簡單,對絕大多數組織來說,這相當於一種變革,也就是文化上的改變。為什麼說是文化?企業的文化就是企業裡面的人做事情的方式。若是心態不改,做事的方式不會改,一切也不會改變。牽涉到變革,老闆的支持是非常重要的。

    如今社群的發展,讓不思應變的企業,如同隨時抱著炸彈,等著它爆開!以前在銀行時,面對貸款戶或逾期戶,會有這種說法,算有道理。但是在一般行業,這種事不該等它引爆,可以參考這本書的經驗,實際「活用」社群。

    這本書也實際到,在如何制訂政策、如何規劃社群網站的開放度、如何衡量開放的好處,還有,第八章談到的「如何成功地失敗」,這部分值得一看。

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    Tristano said on Sep 4, 2012 | Add your feedback

  • 1 person finds this helpful

    Nuova Leadership

    Ottimo saggio, illuminante. Da leggere per capire come si stanno modificando i modelli di business e le dinamiche di leadership nel mondo.

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    Siro Descrovi said on Aug 5, 2012 | Add your feedback

  • 1 person finds this helpful

    actually read it once, without taking notes or going to the website (alternating with the Ilias). Really a good read, action-driven. Worthy follow up of Groundswell. I will read it again, in order to put the book into action.

    Kinda miss the Europea ...(continue)

    actually read it once, without taking notes or going to the website (alternating with the Ilias). Really a good read, action-driven. Worthy follow up of Groundswell. I will read it again, in order to put the book into action.

    Kinda miss the European perspective, is there none? I do wonder about the relationship culture and openness.

    Is this helpful?

    Jw. said on Oct 9, 2011 | Add your feedback

Book Details

  • Rating:
    (27)
    • 5 stars
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  • English Books
  • Hardcover 336 Pages
  • ISBN-10: 0470597267
  • ISBN-13: 9780470597262
  • Publisher: Jossey Bass
  • Publish date: 2010-07-02
  • Dimensions: 219 mm x 980 mm x 1,496 mm
  • Also available as: eBook
  • In other languages: other languages 繁體書
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