Persuasive Technology
Using Computers to Change What We Think and Do (The Morgan Kaufmann Series in Interactive Technologi…
By B.J. Fogg




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Book Description
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?
"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(anContinue
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Book Details
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(7)
- English Books
- Paperback 312 Pages
- Edition: 1
- ISBN-10: 1558606432
- ISBN-13: 9781558606432
- Publisher: Morgan Kaufmann
- Pub date: Dec 01, 2002
- Dimensions: 1484 mm x 1290 mm x 129 mm Just how big is that?
- Also available as: Hardcover
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Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9781558606432 | Paperback | $52.95 | $46.70 | bn.com |
| -- | $52.95 | ebooks.com | ||
| $52.95 | $33.99 | The Book Depository | ||
| Other editions → | ||||