Planning Your Internet Marketing Strategy

Build a Solid Foundation for e-Business Success!

Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph "Doctor Ebiz(R)" Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave-fast!

Doctor Ebiz shows you how to identify e-business opportunities, brand your Web site, and define your e-business niche. You’ ll also discover how to develop a unique sales proposition, analyze your industry and your competition, and attract the best customers to your site. This powerful resource provides the know-how you need to: Set goals for your e-business Differentiate your company’ s products and services Position your company in the consumer’ s mind Master product strategy, placement, promotion, and pricing Budget and implement your plan

Complete with hands-on exercises that let you perfect each step before applying it, Planning Your Internet Marketing Strategy is the road map you need to follow your route to e-business success! [예스24 제공]