Positioning

The Battle for Your Mind

Average vote of 32
| 2 total contributions of which 2 reviews , 0 quotes , 0 images , 0 notes , 0 video
'One of the most important communication books I've ever read. I highly recommend it!' - Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager". '...Ries and Trout taught me everything I know about branding, ... Continua
Ha scritto il 18/07/09
Section 1[return]Branding, Communications and Marketing
Ha scritto il 21/05/07
Attracted by the blurb, "the marketing classic", "how to be seen and heard in the overcrowded marketplace", I can't wait but start to read the book at once. While I was reading the book, I had the feeling that I should read this book earlier. ...Continua
  • 2 mi piace

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