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Positioning

The Battle for Your Mind

By Al Ries, Jack Trout

(25)

| Paperback | 9780071373586

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Book Description

Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the companContinue

2 Reviews

Section 1[return]Branding, Communications and Marketing

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Jonaschau said on Jul 18, 2009 | Add your feedback

Attracted by the blurb, "the marketing classic", "how to be seen and heard in the overcrowded marketplace", I can't wait but start to read the book at once. While I was reading the book, I had the feeling that I should read this book earlier. However, after reading a cheaper or two, I started to fee ... (continue)

Attracted by the blurb, "the marketing classic", "how to be seen and heard in the overcrowded marketplace", I can't wait but start to read the book at once. While I was reading the book, I had the feeling that I should read this book earlier. However, after reading a cheaper or two, I started to feel bored. I tried my very best to skim the book. Well, so bad that I really lose the interest. Maybe just too many words, too much information. I want something easy to digest at the moment. Maybe I will pick up the book to read again. Maybe....

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supercat said on May 21, 2007 | Add your feedback