Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' ...
in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.
Attracted by the blurb, "the marketing classic", "how to be seen and heard in the overcrowded marketplace", I can't wait but start to read the book at once. While I was reading the book, I had the feeling that I should read this book earlier.Attracted by the blurb, "the marketing classic", "how to be seen and heard in the overcrowded marketplace", I can't wait but start to read the book at once. While I was reading the book, I had the feeling that I should read this book earlier. However, after reading a cheaper or two, I started to feel bored. I tried my very best to skim the book. Well, so bad that I really lose the interest. Maybe just too many words, too much information. I want something easy to digest at the moment. Maybe I will pick up the book to read again. Maybe.......Continua Nascondi