Positioning: (Autiocassette) -Wb/27

Average vote of 32
| 2 total contributions of which 2 reviews , 0 quotes , 0 images , 0 notes , 0 video
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' ... Continua
Ha scritto il 18/07/09
Section 1[return]Branding, Communications and Marketing
Ha scritto il 21/05/07
Attracted by the blurb, "the marketing classic", "how to be seen and heard in the overcrowded marketplace", I can't wait but start to read the book at once. While I was reading the book, I had the feeling that I should read this book earlier. ...Continua
  • 2 mi piace

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