Positioning: The Battle for Your Mind

Average vote of 32
| 3 total contributions of which 3 reviews , 0 quotes , 0 images , 0 notes , 0 video
The first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as we ...Continua
Tc. Ying
Ha scritto il 22/11/17

Struggles to fill the pages with too many examples. Losing the picture and boring.

Jonaschau
Ha scritto il 18/07/09

Section 1[return]Branding, Communications and Marketing

supercat
Ha scritto il 21/05/07
Attracted by the blurb, "the marketing classic", "how to be seen and heard in the overcrowded marketplace", I can't wait but start to read the book at once. While I was reading the book, I had the feeling that I should read this book earlier. However...Continua

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