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Practical Management Science

Spreadsheet Modeling and Applications

By Wayne L. Winston, Mark Broadie, S. Christian Albright

Hardcover | 9780534217747

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Book Description

This modern, applied introduction to the most useful quantitative tools in business emphasizes optimization, simulation and decision analysis. The text introduces real, practical applications in finance, management, and marketing throughout and covers the entire modeling process with the use of spreContinue

This modern, applied introduction to the most useful quantitative tools in business emphasizes optimization, simulation and decision analysis. The text introduces real, practical applications in finance, management, and marketing throughout and covers the entire modeling process with the use of spreadsheets. Microsoft Excel instructions are included in each chapter. Hundreds of real problems and case studies are used throughout the text and provide students with valuable exposure to the power of analytical modeling.

1 Review

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  • Read this book only if you need to take Management Science (MS). I never heard people around me could apply MS in their daily work.
    Only for academic.
    I did try to solve a simple resource allocation problem by using genetic algorithm. The program ran overnight in my PC without reaching the ... (continue)

    Read this book only if you need to take Management Science (MS). I never heard people around me could apply MS in their daily work.
    Only for academic.
    I did try to solve a simple resource allocation problem by using genetic algorithm. The program ran overnight in my PC without reaching the optimum point while you could simply figure out the answer by eyeball.

    Is this helpful?

    vincentlai said on May 17, 2007 | Add your feedback

Book Details

  • English Books
  • Hardcover 796 Pages
  • Edition: Bk&Disk
  • ISBN-10: 0534217745
  • ISBN-13: 9780534217747
  • Publisher: Duxbury Pr
  • Pub date: Sep 01, 1997
  • Also available as: Others
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