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Practice of Public Relations, The (10th Edition)Blog this item

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Book Description

Long admired as the “practitioners” Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of “publics” and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.

Book Details
English Books
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Paperback 480 Pages
Edition: 10
ISBN-10: 0132304511
ISBN-13: 9780132304511
Publisher: Prentice Hall
Pub date: Jul 27, 2006
Dimensions: 25 cm x 21 cm x 2 cm Just how big is that?
Also available as: Hardcover and Others
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