High-technology companies face a number of unique challenges not encountered by companies in other industries. And yet some—Microsoft, IBM, Apple, and Intel, to name just a few—consistently overcome the same obstacles faced by others, and ...
continue to strengthen their competitive positions year after year. How do they do it?
Product Strategy for High Technology Companies defines how high-tech companies have used product strategy and product platform strategy to achieve competitiveness, profitability, and continued expansion in the Internet age. Product strategists in high-tech companies will get the latest information on developing successful product policies—including technological change, product differentiation, timing, and contingency planning, as well as marketing and financial considerations.