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Book Description
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
- Book Details
- English Books
- Hardcover 400 Pages
- Edition: 2nd
- ISBN-10: 0071362460
- ISBN-13: 9780071362467
- Publisher: McGraw-Hill
- Pub date: Oct 12, 2000
- Dimensions: 24 cm x 16 cm x 3 cm Just how big is that?
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Rohan Hubli