The importance of soft power is one of the most striking features of contemporary international relations. The concept of soft power has a strong appeal outside the Western world, most countries now makes serious business of developing their public ...
diplomacy, and the challenge of engaging with overseas audiences is under close scrutiny in foreign ministries everywhere. This book discusses the question of soft power and public diplomacy challenges in East Asian context. Both concepts originate in the West, and in a sense this book can therefore be seen as an exercise in critically assessing soft power and public diplomacy in a different geographical and cultural setting.