Public Relations and the Social Web

The effect of the internet on public relations is presently the single biggest subject of conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revolutionize their approach.

Public Relations and the Social Web explores the way the field of communications is changing and looks at what this change means for communicators working across a range of industries, from entertainment to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured.

Including information on new communications channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is valuable reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.

Rob Brown spent a year in radio before working as a PR account executive. He set up his own media PR business in the 90s, working with Granada Television, Britain's Channel Four and Endemol. He later joined McCann Erickson as PR Director with clients as diverse as Durex, Aldi, and Peugeot. In 2008 he became UK Managing Director of Stainforth PR.