Purple Cow

Transform Your Business by Being Remarkable

Average vote of 609
| 6 total contributions of which 6 reviews , 0 quotes , 0 images , 0 notes , 0 video
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands t ...Continua
Ha scritto il 17/12/12
Immancabile evergreen.

Immancabile evergreen.

Ha scritto il 08/03/10

How to find a purple cow.... this is the question will obsess you after this book :)

Ha scritto il 18/07/09

Section 1[return]Branding, Communications and Marketing

Ha scritto il 27/09/08
Good marketing point of view

Original aproach of marketing by a real marketer.I read it in a online point of view. And Seth still opening new doors arround ... keep your target focused.
I will definitly take time to re-open it later.

Ha scritto il 02/06/08
this book is a great short read - godin points out the painful facts of today's marketing - that there's too much noise and in all likelihood nobody cares. so, rather than die a slow and sure death, maybe it *is* better to go down in flames... ...Continua
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