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Purple Cow

Transform Your Business by Being Remarkable

By Seth Godin

(47)

| eBook | 9780141924861

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Book Description

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old check Continue

3 Reviews

1 person find this helpful

this book is a great short read - godin points out the painful facts of today's marketing - that there's too much noise and in all likelihood nobody cares. so, rather than die a slow and sure death, maybe it *is* better to go down in flames...

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Michaelkchan said on Jun 2, 2008 about the Paperback edition | Add your feedback

Section 1[return]Branding, Communications and Marketing

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Jonaschau said on Jul 18, 2009 about the Paperback edition | Add your feedback

Good marketing point of view

Original aproach of marketing by a real marketer.I read it in a online point of view. And Seth still opening new doors arround ... keep your target focused.
I will definitly take time to re-open it later.

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YoannLeGoff said on Sep 28, 2008 about the Hardcover edition | Add your feedback