Purple Cow

Transform Your Business by Being Remarkable

Average vote of 603
| 6 total contributions of which 6 reviews , 0 quotes , 0 images , 0 notes , 0 video
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they ... Continua
Ha scritto il 17/12/12
Immancabile evergreen.
Immancabile evergreen.
Ha scritto il 08/03/10
How to find a purple cow.... this is the question will obsess you after this book :)
Ha scritto il 18/07/09
Section 1[return]Branding, Communications and Marketing
Ha scritto il 27/09/08
Good marketing point of view
Original aproach of marketing by a real marketer.I read it in a online point of view. And Seth still opening new doors arround ... keep your target focused.
I will definitly take time to re-open it later.
Ha scritto il 02/06/08
this book is a great short read - godin points out the painful facts of today's marketing - that there's too much noise and in all likelihood nobody cares. so, rather than die a slow and sure death, maybe it *is* better to go down in flames...
  • 1 mi piace

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