Hooray! You have added the first book to your bookshelf. Check it out now!
[−]
  • Search Digit-count Valid ISBN Invalid ISBN Valid Barcode Invalid Barcode
Blog this item

Purple Cow

Transform Your Business by Being Remarkable

By Seth Godin

(45)

| Hardcover | 9781591840213

Like Purple Cow?
Join aNobii to see if your friends read it, and discover similar books!

Sign up for free

Book Description

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacuContinue

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

3 Reviews

Login or Sign Up to write a review

  • 1 person find this helpful

    this book is a great short read - godin points out the painful facts of today's marketing - that there's too much noise and in all likelihood nobody cares. so, rather than die a slow and sure death, maybe it *is* better to go down in flames...

    Is this helpful?

    Michaelkchan said on Jun 2, 2008 about the Paperback edition | Add your feedback

  • Good marketing point of view

    Original aproach of marketing by a real marketer.I read it in a online point of view. And Seth still opening new doors arround ... keep your target focused.
    I will definitly take time to re-open it later.

    Is this helpful?

    YoannLeGoff said on Sep 28, 2008 | Add your feedback

Book Details

Improve data of this book

Prices Change currency & sellers

ISBN Edition List Sale Seller
9781591840213 Hardcover -- $16.99 ebooks.com
$20.95 -- The Book Depository
Other editions →
+ 2 copies tradable: →
Added to Shelf Added to Wish List

Inline Translation Mode

Left click to navigate, right click to translate.

inline translation guide

or close

Inline translation is not ready for this page yet.

Inline translation mode.

Share this page with your friends.

The viewport has not loaded.