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Book Description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacuContinue
3 Reviews
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Michaelkchan said on Jun 2, 2008 about the Paperback edition | Add your feedback
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Jonaschau said on Jul 18, 2009 about the Paperback edition | Add your feedback
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YoannLeGoff said on Sep 28, 2008 | Add your feedback
Book Details
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Rating:




(45)
- English Books
- Hardcover 160 Pages
- ISBN-10: 159184021X
- ISBN-13: 9781591840213
- Publisher: Portfolio Hardcover
- Pub date: May 01, 2003
- Dimensions: 1161 mm x 839 mm x 129 mm Just how big is that?
- Also available as: Paperback, Audio CD, Others and eBook
- In other languages: other languages
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9781591840213 | Hardcover | -- | $16.99 | ebooks.com |
| $20.95 | -- | The Book Depository | ||
| Other editions → | ||||
| + 2 copies tradable: → | ||||
1 person find this helpful
this book is a great short read - godin points out the painful facts of today's marketing - that there's too much noise and in all likelihood nobody cares. so, rather than die a slow and sure death, maybe it *is* better to go down in flames...
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