How to find a purple cow.... this is the question will obsess you after this book :)
Original aproach of marketing by a real marketer.I read it in a online point of view. And Seth still opening new doors arround ... keep your target focused.
I will definitly take time to re-open it later.
this book is a great short read - godin points out the painful facts of today's marketing - that there's too much noise and in all likelihood nobody cares. so, rather than die a slow and sure death, maybe it *is* better to go down in flames......Continua