The book provides practical guidance for library managers and practitioners on the use of qualitative research to develop and improve library services. Using the context of evidence-based practice, the book discusses the value of conducting primary ...
research with library users, both actual and potential, marrying the principles of qualitative methodology and market research. The jargon of academic texts is demystified by providing accessible, transparent and informative advice on planning, conducting and analyzing a variety of qualitative research methods, using real world examples and case studies from a range of library sectors. The importance of including service staff in all aspects of the research process is also discussed, including using staff as research participants themselves, training an in-house research team and the customer service benefits of an inclusive organization. The book concludes by presenting ideas on making your research count, using effective dissemination, best-practice solutions and research networks.