Of the four main sections, Medium looks at the many forms in which invitations appear, from composite parcels and emails to unusual materials and structures. Message looks at the style and method of the communication itself, from wit and intrigue to function and formality. Target discusses issues such as personalisation and building interest through teaser campaigns, and Response looks at what people do when they actually get the invitation, from reply slips, through website registration, to using the invitation itself as a pass. Lifecycle covers invitations to important moments in life such as birthdays, weddings and funerals, and there are practical invitation design tips.
Sara Manuelli is the features editor of UK design industry journal DesignWeek and writes for numerous magazines and national newspapers....Continua