Riding the Waves of Culture

Understanding Cultural Diversity in Business

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Many managers understand that cultural differences affect the process of doing business, but many underestimate by just how much. This book aims to dispel the idea that there is only one way to manager and encourages readers to get to know their own ...Continua
Ha scritto il 22/08/11
A few years ago (…) I became interested in international (transnational) management. While living in Switzerland, I was working in Spain and just had to understand the true meaning of mañana. Trompenaars and Hofstede pointed me in the right ...Continua

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