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Rome, Inc.

The Rise and Fall of the First Multinational Corporation (Enterprise)

By Stanley Bing

Hardcover | 9780393060263

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Book Description

The world's first corporate case study, as only the best-selling Stanley Bing could tell it.

A family business prospers through a productive series of brutal consolidations and rational growth. Then the rise of an executive class that pits one egotistical senior manager against anotherContinue

The world's first corporate case study, as only the best-selling Stanley Bing could tell it.

A family business prospers through a productive series of brutal consolidations and rational growth. Then the rise of an executive class that pits one egotistical senior manager against another in senseless internal conflicts eventually leads to a long line of demented CEOs, excessive expansion, and foolish diversification—and a high cost in shattered lives. In the end, a series of reverse takeovers leave the once-proud but now overextended and corrupt parent company at the mercy of the mom-and-pop operations that previously cringed at the grandeur of the corporate brand.

Enron? WorldCom? Try Rome, whose rise and fall carry a moral that lingers to this day for the managers, employees, and students of any global enterprise. Stanley Bing—whose satirical business books are as savagely funny as they are insightful—mingles business parable and cautionary tale into an ingenious, often hilarious new telling of the story of the Roman Empire.

Critics

  • Business as usual

    Protests against international business are nothing new. Probably the wittiest, and certainly the most brutal, took place long before the first trashing of a Starbucks, way back in the early 1st century BC. This was a period when the Roman Republic, ... (read full critics)

    spectator published on Fri, 17 Sep 2010

  • Business as usual

    Protests against international business are nothing new. Probably the wittiest, and certainly the most brutal, took place long before the first trashing of a Starbucks, way back in the early 1st century BC. This was a period when the Roman Republic, ... (read full critics)

    spectator published on Mon, 13 Sep 2010

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Book Details

  • English Books
  • Hardcover 192 Pages
  • Edition: 1st. Ed
  • ISBN-10: 0393060268
  • ISBN-13: 9780393060263
  • Publisher: W. W. Norton
  • Pub date: Mar 15, 2006
  • Dimensions: 1355 mm x 903 mm x 129 mm Just how big is that?
  • Also available as: Paperback
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