This lively book shows salespeople at allA good sales letter is a money-making tool that can make all the difference between closing a sale and losing a sale. And the secret to an outstanding sales letter is to write as though you were talking.
This lively book shows salespeople at all levels how to achieve a conversational tone that makes readers comfortable-and receptive-to their message.
In clear, concise language, Brill teaches salespeople how to:
** speak their prospect's language
** use the opening to capture attention
** keep sentences and paragraphs short and punchy
** motivate the prospect to act-now!
** quickly mention the benefits that interest the prospect
** avoid language that sounds fancy, stilted, legalistic, or parental
The book also provides 50 sales letter "makeovers" --a series of before-and-after letters that show salespeople how to turn a dud into a dazzler!...Continua