A good sales letter is a money-making tool that can make all the difference between closing a sale and losing a sale. And the secret to an outstanding sales letter is to write as though you were talking.

This lively book shows salespeople at all

This lively book shows salespeople at all levels how to achieve a conversational tone that makes readers comfortable-and receptive-to their message.

In clear, concise language, Brill teaches salespeople how to:

** speak their prospect's language
** use the opening to capture attention
** keep sentences and paragraphs short and punchy
** motivate the prospect to act-now!
** quickly mention the benefits that interest the prospect
** avoid language that sounds fancy, stilted, legalistic, or parental

The book also provides 50 sales letter "makeovers" --a series of before-and-after letters that show salespeople how to turn a dud into a dazzler! ...Continua

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